Big Brother

The Big Brother brand, produced by Initial (part of Banijay UK), has now achieved 202M streams on ITVX.

The success of this series has seen Big Brother and Big Brother: The Group Chat accumulate 37m streams alone, up almost 14m streams (+58%) compared to Big Brother and Big Brother: Late & Live at this point last year.

Last Wednesday, Big Brother received its second biggest audience of the series with 762k, marking the biggest year-on-year increase of the series, up by more than 400k viewers, doubling the audience.

Last night’s instalment of Big Brother attracted its biggest 16-34 audience this series with 193,000 on ITV2 and ITVX. It was the series best Sunday performance since the launch episode, and fourth biggest across all episodes. Overall, the series is up 68% for 16-34s….