Generation Tech

When “Built to Last” is the business strategy…

by
26th June 2026

Generation TechStarship manufacturers in the star wars galaxy go to extreme lengths to make sure their vessels are durable easy to repair, this has a lot to do with the fact that these ships are not consumer products and instead should be see as industrial or professional tools.

Generation Tech

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"You don't understand! I coulda had class. I coulda been a contender. I could've been somebody, instead of a bum, which is what I am." -- On the Waterfront (1954)


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Ask the Lucasfilm Jedi Council

Q: The location shots in the film look like places that really exist. What are the main elements that make a fantasy environment into one that the audience will believe exists?

Gavin Bocquet
– George Lucas has always been keen to use real locations wherever possible for his “other worlds,” whether it’s the deserts of Tunisia, the snow fields of Norway, or the palaces of Southern Italy. By shooting in these “real” environments, you get an integrity and realism to the design that make them believable to the audience, even though they may well recognize some of the places. You can then enhance these environments digitally, or add additional set pieces, dressing and vehicles to take the environments to another place.

From Ask the Jedi Council Archives – 1999